Analysing competitors, breaking the market down into customer categories and analysing the needs of each segment is the starting point of a successful strategy.
MARKET ANALYSIS FOR YOUR COMPANY
We conduct quantitative analyses to enable an in-depth examination of market volumes and market segments. We also conduct qualitative analyses to profile clients, identify product segments, strategies and the positioning of competitors.
The value of geographic markets
We analyse the value of markets on which your company operates, breaking them down according to geographic areas, types of customers and product segments, or price positioning segments.
Analyses of main competitors
In order to make your product or service competitive, we start by analysing your main competitors in terms of products and marketing strategy.
We identify various targets after a meticulous segmentation, dividing them into groups based on similar purchasing habits and needs. This enables us to define the right communication tactics and to support the company in the development of new products.
Placing the customer at the centre
Transform your company into a customer-oriented organisation. What is the client asking for? Do you have a product range or are you looking to launch one? We will help you succeed in doing so by assessing the needs of your customers and supporting your R&D department.
IS THE KEY
No plan will lead to success unless it is supported by relevant data on potential customers and the market, on what you should sell and what your competitors are doing.
Our work consists of transforming information drawn from market analyses as part of a strategy for success.
Understanding where opportunities lie will orientate priorities and the marketing strategy
Understanding the customer and their needs lies at the heart of a customer-centred approach
What you should sell in terms of products and services also depends on the customer's needs
Each product/ service may have a different communication and distribution strategy.