INSIGHT
29 March 2022
Why reviewing your business model is a must?
At the beginning of the pandemic, there was a catchphrase we were hearing all the time – the new normal – and ...
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17 February 2022
A short guide to creating a customer-centric product
Today I will talk to you about how to use my experience in creating products that keep the customer’s ne...
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25 November 2021
Storytelling: one of the most persuasive techniques
What is storytelling? Storytelling is a persuasive technique used by companies in their explicit and non-expli...
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3 November 2021
Mark it is Carbon Neutral
The current concentration of carbon dioxide in the atmosphere has never been so high, at least not in the last...
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28 October 2021
Why do you need to internationalize your company?
Why should you internationalize your company? Because internationalizing means increasing knowledge and relati...
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13 October 2021
A change in customer behavior: moral values increasingly determine the purchase
What is meant by a change in customer behavior Today a change in customer behavior is characterized by a more ...
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23 June 2021
How Mission and Vision guide your company to meeting its objectives
Mission and Vision are two concepts often linked to brands such as Nike, Amazon, and Coca-Cola that for years ...
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29 April 2021
Media relations – costs and effectiveness
Public relations (PR) are often accused of being expensive, ineffective, and attainable only by large companie...
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26 October 2020
Analyze your customer’s experience and your business will take off
Do you know what “Customer Experience” or “CX” is? To summarize to the fullest, CX is ...
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