INSIGHT

17 February 2022

A short guide to creating a customer-centric product

Today I will talk to you about how to use my experience in creating products that keep the customer’s ne...

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25 November 2021

Storytelling: one of the most persuasive techniques

What is storytelling? Storytelling is a persuasive technique used by companies in their explicit and non-expli...

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3 November 2021

Mark it is Carbon Neutral

The current concentration of carbon dioxide in the atmosphere has never been so high, at least not in the last...

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28 October 2021

Why do you need to internationalize your company?

Why should you internationalize your company? Because internationalizing means increasing knowledge and relati...

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13 October 2021

A change in customer behavior: moral values increasingly determine the purchase

What is meant by a change in customer behavior Today a change in customer behavior is characterized by a more ...

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23 June 2021

How Mission and Vision guide your company to meeting its objectives

Mission and Vision are two concepts often linked to brands such as Nike, Amazon, and Coca-Cola that for years ...

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29 April 2021

Media relations – costs and effectiveness

Public relations (PR) are often accused of being expensive, ineffective, and attainable only by large companie...

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26 October 2020

Analyze your customer’s experience and your business will take off

Do you know what “Customer Experience” or “CX” is? To summarize to the fullest, CX is ...

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26 September 2020

Brand, brand identity and branding

As a company owner who wants to grow the business, or a start-upper, you’ve probably heard the word brand a mi...

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