29 April 2021

Media relations – costs and effectiveness

Public relations (PR) are often accused of being expensive, ineffective, and attainable only by large companie...

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26 October 2020

Analyze your customer’s experience and your business will take off

Do you know what “Customer Experience” or “CX” is? To summarize to the fullest, CX is ...

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26 September 2020

Brand, brand identity and branding

As a company owner who wants to grow the business, or a start-upper, you’ve probably heard the word brand a mi...

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20 August 2020

Crises force companies to take decisions on multiple fronts and in parallel

The Covid pandemic is forcing companies to adjust and ideate ways to not only survive but to prepare organizat...

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