We plan activities linked to brand positioning, products and distribution processes, to create a long-term competitive advantage.
A strategic marketing plan is the representation of all activities required to achieve sale goals and desired brand perception.
What must the desired perception of your brand be to compete on the market? We will help you define the values that guide your company's actions, mission and vision, value propositions that will satisfy the expressed or unexpressed needs of your customers.
For each customer profile we will identify the purchasing funnel, which will enable us to define all necessary tactics and tools for reaching and involving them, inspiring their loyalty, every step of the way.
New product development
Most medium-sized companies are still based around a product-centred approach. If you wish to create a customer-centred organisation and gain a competitive edge, we will help your R&D department design the right products for your customers.
Define the price
What is the company objective in terms of market penetration or brand positioning? What is the price positioning map of your direct competitors? How much are your product pluses worth?
Identifying and structuring new distribution channels is an activity which the marketing department performs in support of the sales team and which leverages information collected during the market analysis phase.
We will help you design the right strategy and implement the right technology to create the best interactions with your current and future customers. From designing a superior customer experience to CRM implementation, we will work together to keep your customers engaged and happy.
DISCOVER THE VALUE OF A
A good marketing plan embraces all activities through which the company relates with customers.
What does your brand need to represent in order to gain a competitive advantage?
Understanding what type of product to develop in order to satisfy the needs of customers on different markets
What will the investment value be for each phase of the plan
PROMOTION AND DISTRIBUTION
What to do to acquire customers and build desired brand positioning
How to correctly position the price, according to company costs and market prices