Your business value proposition is the most important MESSAGE you can convey to your customers. The value proposition tells your prospective clients in a very clear manner why they should choose your services and products over your competitors. It tells customers what you bring to the table to make their lives easier, more comfortable, and more entertaining, in short how you solve some of their most pressing issues by reducing some of the stressors while bringing them various advantages. And it’s not only about easing up or solving some of the challenges there are facing, but it also can be about status, about the experience about how your product or service makes them look or feel. So, let’s dive into some examples of well-constructed value propositions and see why they stand out, what kind of value propositions one can construct and briefly how to design a value proposition for your business. Read More
At the beginning of the pandemic, there was a catchphrase we were hearing all the time – the new normal – and many thought that it would “stick around” for just a few months, and afterward, we could easily return to our old normal. But the new normal is here… Read More
Today I will talk to you about how to use my experience in creating products that keep the customer’s needs at the center, what are the fundamental steps to design a good product that is appreciated by the market, that respects the deadlines and the expected costs. The role of… Read More
What is storytelling? Storytelling is a persuasive technique used by companies in their explicit and non-explicit advertising. It is a way of telling stories in such an engaging manner as to keep eyes and ears glued to the screen. It is magic known since childhood that does not lose its… Read More
The current concentration of carbon dioxide in the atmosphere has never been so high, at least not in the last 2 million years. This concentration is one of the main causes of our planet’s average rise in temperature, which we have set ourselves to contain within 1.5° C. According to… Read More
Why should you internationalize your company? Because internationalizing means increasing knowledge and relationships, it means increasing the number of potential customers interested in your products and services and accessing a global market. Moreover, internationalization reduces the risk of staying out of the market with obsolete products or an obsolete way… Read More
What is meant by a change in customer behavior Today a change in customer behavior is characterized by a more and more moral-based purchase. Once the purchase was driven by the best price or the best-known brand. While today customers take into consideration some significant factors before choosing a product… Read More
Mission and Vision are two concepts often linked to brands such as Nike, Amazon, and Coca-Cola that for years had used them as a guide to convey their values and to achieve their goals. What are the goals of a brand, besides that of pure sales? An important goal is… Read More
Public relations (PR) are often accused of being expensive, ineffective, and attainable only by large companies. To measure the effectiveness of a PR activity it is necessary to make some distinctions, as PR is often mistakenly seen for what should properly be considered advertising planning. First Paying a media outlet… Read More
Do you know what “Customer Experience” or “CX” is? To summarize to the fullest, CX is the analysis of the degree of customer satisfaction throughout the customer’s “journey” with a company, starting with getting to know the brand, through the purchasing process and the use of the good/service, up to… Read More